“I’ve colored my hair repeatedly, and now the ends feel rough and keep getting tangled…”
This client has fine hair that tangles easily, and repeated coloring had caused significant damage throughout the hair.
Her main concerns were the tangling at the ends and the rough, coarse texture.
“I have fine hair, so I’m worried that hair straightening will damage it.”
“But I still want to do something about this rough texture.”
We receive many consultations like this.

With melco’s Coconut Hair Straightening®, we carefully assess how much strength the hair still has to undergo the treatment, then select the chemical formula according to its current condition and precisely adjust the way heat is applied with the flat iron.
Without placing more stress on the hair than necessary, we straighten the twists and waves in the hair while forming a smooth, straight finish. 🥥
In fact, treatments are designed to improve the texture and condition of the hair, but they do not straighten natural waves or twists within the hair itself.
A rough or coarse texture is not always caused by damage alone. In some cases, the twisting of the hair itself can also contribute to that feeling.
When this is the case, straightening those twists with Coconut Hair Straightening® can create hair that feels
“smooth, moisturized, and silky, just like after a treatment.”
To finish, we performed our Recrystallization Treatment, which forms water-resistant crystals inside the hair and helps improve the foundation of the hair’s texture from within.

With Coconut Hair Straightening® + Recrystallization Treatment, the hair became smooth, moisturized, glossy, and straight, with fingers gliding easily through the hair all the way to the ends. ✨
“I’m afraid of hair straightening because my hair is already damaged.”
“I want to improve the tangling and rough texture of my hair.”
If this sounds familiar, we first assess the cause of the texture and the current condition of your hair, then recommend a treatment suited to your individual hair.
melco Hair Design OKINAWA