The biggest advantage of Coconut Straightening is that it doesn't leave your hair in a stiff, crunchy state like traditional straightening treatments. On the flip side, because it doesn't make your hair overly stiff, after six months or more from the last Coconut Straightening session, the natural curls at the roots tend to come down further, requiring the treatment to be applied closer to the ends of the hair.

I often hear questions from customers and fellow hairstylists: "Is the product different?" And I can confidently say, "Yes, of course! The products are different." The techniques are different too. But the most significant difference is the rationale behind straightening curly hair!

Many of you may have heard this in commercials by Biore, but human skin is naturally slightly acidic. Of course, the same applies to our hair. However, the tap water in Okinawa is alkaline, which I believe is not very beneficial for both the skin and hair.